1) Use side lighting (to the right or the left of the face) instead of flat lighting (like the sun or a well-lit room)
2) When the subject is posed against a large dark background, there are certain steps one must take to ensure that the exposure is correct (the light meter on the camera gives a false reading because it averages the amount of light from the entire picture). First, one must take a light meter reading for the entire scene from exactly where it will be photographed. Then one should change the shutterspeed to underexpose by one to two stops (this means that the shutterspeed will be faster).
3) The closer one is to the source of the light, the more dramatic it will appear.
4) When up close to a subject's face, if one half is light and the other is in shadow, the light meter reading should be taken for the side of the face that is brighter.
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